In “the dip” Godin explains when it’s best to stick and when it’s best to quit. The book is really short at 80 pages and a lot of the principles seem either painfully obvious or blatantly intuitive. “Quit the wrong stuff. Sick with the right stuff. Have the guts to do one or the other.” And this is probably why the book only has a 4 star rating at amazon instead of a 5 star – see the first review. But usually “when we call something intuitive, we often mean familiar.” Our society emphasizes hard work and sticktuitiveness. We use phrases like “short-term pain for long term gain” or “keep your nose to the grindstone.” I think the familiarity of these themes is making it difficult to see the real value in Godin’s book.
Sometimes we need to be reminded of the obvious because its easy to lose sight of the forest when you’re staring at trees. It’s very easy to sit back and say “well yeah that’s obvious” when you aren’t faced with the choices Godin is referring to in the book. “the dip” gives people facing these situations right now the perspective they need to make better long-term decisions. To me that’s the real value of the book and why I thought it was really good.
1) Here are some things I had to look up when reading the book: Zipf laws, Esther Dyson, and The Magic of Thinking Big
2) Here’s an article that reminded me of the book – i.e. getting through the dip and not giving up.
3) Here’s a link to Seth Godin’s blog (which is very good).